Cradle 2 Cradle as it is meant to be
Right in the beginning of this famous book by McDonough and Braungart there are three quotes.
"The world will not evolve past its current state of crisis by using the same thinking that created the situation" - Albert Einstein
"Glance at the sun. See the moon and the stars. Gaze at the beauty of the earth's greenings. Now think" - Hildegard Von Bingen
"What you people call your natural resources our people call our relatives" - Oren Lyons, Onondaga Faithkeeper.
Only if you know what they truly mean will you get the full benefits from C2C and can you face the future with maximal confidence.
Let's explore:
Einstein says that we will need a new and evolved perspective to find solutions that work. We can only develop such a perspective if we suspend judgement and are in awe of the miracle that is life here on our planet Earth. Only then, it's time to think and act, because that's when we move from the core of our being. Oren Lyons reminds us of the deep connection that we have with all of life in a globalized economy.
Let the Ecoawareness Center help you
We specialize in teaching and integrating such wisdom, the ensuing inspiration, actions and results. In that order.
We understand your need to be successful and accountable. We understand business, environmental science and sustainability practices. And we understand the cultural codes that underlie your people's motivations. We help you with ideas and facts but most of all we help you find your creativity and inspiration toward lasting positive change.